Ads written from what your account already shows.
Most creative budget goes on finishing ads that were never going to work. Here the test comes first, so the money lands on the idea that earned it.
Start with a test, keep what works.
- I go through your ad account and the ads your competitors are running
- 3 ad ideas written from what that shows
- 5 versions of each idea, so 15 ads ready to run
- Rough on purpose. Nothing gets finished properly until the test picks it
- A 14-day test in your ad account, set up so the ads get a fair read
- A written summary at the end: what worked, and what to make next
- 2 new ideas a month, 5 versions of each, so 10 new ads
- The ad that won gets remade properly, then 5 new versions of it
- Your first test is credited if you continue within 60 days
- 14 days notice, no long contract
- Ads made and tested inside the campaigns I run
- One owner for the campaigns, the tracking and the ads
Two things go in, one comes out.
Every month the test holds new rough ideas and fresh versions of the ad that already won. Whatever wins becomes next month's versions.
What the ads actually are.
Which ones you get is decided by what your ad account shows.
Footage taken from inside the product, cut with captions, text and motion graphics.
For games gameplay, usually the moment that makes the mechanic obvious in three seconds.
For apps the screen doing the one thing the person downloaded the app to do.
A real person films on their own phone, in the everyday style that reads as a post rather than an ad. I work with a creator on the direction, the script and the opening line.
For games a reaction, or someone playing and talking over it.
For apps someone naming the problem in their own words before anything gets shown.
AI presenters and AI footage, with no shoot behind them. Cheap enough to put an opening line in front of a real audience before anyone books a camera.
For games rarely the finished ad, useful for finding which claim is worth filming.
For apps a presenter reading a script, useful for testing which promise lands first.
Games and apps are briefed differently. A game can show the product in the first second and the viewer understands it. An app usually has to name the problem before the screen means anything, which changes the script more than it changes the format.
3D renders and playable ads are not something I produce. If a test points that way I will say so and point you to a studio that does.
Questions people ask.
What do you need from me to start?
Read access to your ad account, and the app or game itself. The ideas come out of what is already running, so the account is the starting point rather than a brief from you.
Where do the ads run?
In your own ad account, alongside everything else you have live. That is what makes the result comparable to the ads you already trust.
Who owns the finished ads?
You do. The final files are yours once the work is paid for, and you keep running them whether or not we carry on.
What happens if none of the ideas win?
The summary says so plainly and sets out what the test ruled out, which narrows what is worth making next. A round that kills three ideas is still a result you can act on.
Do you make ads for games or for apps?
Both, and they are briefed differently. A game can put the product on screen in the first second. An app usually has to name the problem before the screen means anything.